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陈笠老师精彩的产品设计课

发布者:CLGO   2012-07-12 10:45:15

CLGO学生合作设计开发待申请专利的产品

中国,上海——2009年秋,中国全球运营领袖(CLGO)项目学生李国豪和李峥参加了陈笠教授的产品设计和开发课程。该课程采用了美国MIT管理科学与工程系统教授Steven Eppinger所授课程的模式,他是全球运营领袖项目的通用汽车教授。该课程以Eppinger和Karl Ulrich的著名同名教科书为基础,该课程鼓励学生用现代工具和方法进行产品设计和开发,实现一个物理产品的构思、设计和原型制作。

2008年春季,在上海交通大学机械工程学院任教并专门从事人造关节的生物-机械工程设计的陈笠教授在MIT进行了为期6个月的访问。在Steven Eppinger教授的产品设计与开发课上,他既是学生也是老师。他参加了2个学生小组,基于项目的教学方法给他留下了深刻的印象。

陈笠教授(中间)和最近刚刚完成产品设计与开发课程学习的两位CLGO08学生,左边为李国豪,右边是李峥。

“‘实践中学习’比单纯地从案例或课本中学习更能使学生印象深刻。学生可能犯错,但只有这样他们才不会忘记。” 陈教授说。

这种基于项目的教学方法也使陈教授建议学生在设计模型的时候采用不同的方法。他让学生们设计两种版本的产品原型,一种是“看起来像”他们想象的产品,另一种是 “工作起来像”他们想象的产品。

陈教授说:“通过这种训练,学生们会认识到产品外观和性能同样重要。”他也很欣赏MIT产品设计课程的系统化教学方法,从概念形成到快速原型测试,陈教授对于课程教材和作者赞赏有加。

在把这门课程带入CLGO项目的过程中,陈教授煞费苦心地将课程尽量与实践相结合。他利用自己的个人关系和商业关系邀请客座讲师与学生们交流,其中包括专利律师、生态设计师、工业设计教授和企业总经理。他解释说:“我希望我的学生即便是在设计原型的时候也要考虑环保和工业设计。”

陈教授还引入在中国的跨国公司如KFC和IKEA的案例,通过讲述他们怎样成功(或者不成功)地使其品牌本地化来适应中国市场,向学生介绍文化层面的影响。“一些在中国行得通的设计不一定在美国也行得通。”他说到,“比如,KFC将早餐设计得更适合中国人的口味,以使得人们可以选择更多的当地食物,例如稀饭。同样,IKEA最初在中国销售的产品与在世界其他地方销售的产品一样,久而久之他们的设计更符合当地的品味。

陈教授对他的课程饱含热情,他的学生们在讨论待申请专利的发明时也同样兴奋。李国豪(CLGO2008)和所在的团队设计了“CoCo Basket”,一种针对老年人的购物车。它有一个可以折叠的椅子,以便购物者坐下来休息,它还使用了设计独特的轮子,使得这辆购物车能够上下楼梯。

在产品原型设计过程中,李国豪和所在团队研究了多种产品测试版本,最终把椅子和钩子加进了设计中。“目标客户代表(老年人)测试使用了产品原型,并建议加入钩子,这样能够挂他们购买的鱼。如果我们不事先寻求用户反馈,我们不可能想到这一点。”

对于李国豪而言,这门课非常有帮助,学生学到了产品设计的哲学—产品设计过程包括通过市场调研获取客户需求以及连续进行产品测试以决定产品是否能被市场接受。李国豪认识到存在一种“开发新产品的逻辑”,需要将客户需求放在首位。

“在上这门课之前,我曾认为产品设计纯粹是基于设计者自己的想法,”李国豪说到,“但是自从上了陈教授的课后,我现在明白了,听取目标市场客户的意见、以及知道如何运用其反馈来构造和设计产品以满足其需求更加重要。”

李峥(CLGO2008)和所在团队发明了一种可远程遥控的电源插座。他与李国豪一样喜欢这门课,对这一系统化的流程十分认同,并称这能帮助设计者“避免犯很多错误,可以创造出安全和可以获利的发明,给终端客户带来价值。”

陈教授的产品设计与开发课程广受欢迎,对管理学院而言是课程模式的改革,他计划在上海交大的工学院也开设类似的课程。陈教授也尝试让工学院学生与CLGO学生一起上课,他相信通过让有较强工科背景和有较强管理背景的学生组队,学生们能够学到更多东西。

“这门课是加强工学院和管理学院合作的一个极好的例子,”CLGO项目主任陈晓荣教授说到,“我们希望增加这种形式的合作,也许可以以商业计划竞赛的形式,来自工学院和管理学院的学生能够通过合作创造出一个可行的商业概念”




CLGO students collaborate to design and develop patent-pending products

By Anne Tseng, Independent Consultant and MIT Sloan School of Management MBA‘01
March 4, 2010

SHANGHAI, CHINA - In fall, 2009, China Leaders for Global Operations(CLGO) students Li Guo Hao and Li Zheng participated in a required course in Product Design and Development taught by Professor Chen Li. Modeled on the course taught by MIT Professor Steven Eppinger, General Motors Leaders for Global Operations Professor of Management Science and Engineering Systems, and based on Eppinger’s and Karl Ulrich’s leading textbook of the same name, the course challenges students to use modern tools and methods for product design and development in order to conceive, design, and prototype a physical product.

In spring 2008, Chen, who teaches at Shanghai Jiaotong University’s School of Mechanical Engineering and specializes in the bio-mechanical engineering design of artificial joints, spent six months at MIT. There he was “both a teacher and student” in Prof. Steven Eppinger’s Product Design and Development course. He participated on two student teams and was impressed by the project-based approach to the course.

“Learning by doing’ leaves a deeper impression on the student than learning from a case or textbook. Students might make mistakes, but in doing so they aren’t likely to forget them,” he said.

The project-based approach to teaching also enabled Chen to suggest that students tackle different paths when designing their prototypes. At one point, he asked students to design two versions of their prototypes, one that “looks like” and one that “works like” the products they envisioned.

“From this exercise, students learn that it is equally important to have a product that looks good and works,” he said. He also appreciated the MIT’s course’s systematic approach to product design. From concept generation to rapid prototype testing, Chen had nothing but praise for the course material and its authors.

In transferring the course to CLGO, Chen took pains to ground the course in the real world as much as possible. He used his personal and business connections to invite guest lecturers to speak with the students. This included a patent lawyer, an eco-designer, an industrial design professor, and a corporate general manager. “I wanted my students to ‘think green’ and consider industrial design even as they were designing their prototypes,” he explained.

Professor Chen also introduced the cultural aspect by presenting cases on multinational companies like KFC and IKEA in China and how they were able to successfully (or not so successfully) localize their brands to the Chinese market. “Some designs make sense for a Chinese market that wouldn’t necessarily make sense for the US market,” Chen noted. “For instance, KFC localized its breakfast options to the Chinese taste so that people could order a greater variety of local food including, for example, congee. While IKEA initially sold the same products in China as it did everywhere else, their designs have become more tailored to local tastes over time.”

If Professor Chen is enthusiastic about his course, his students appear equally excited if not more so as they discuss their patent-pending inventions. Li Guo Hao (CLGO 2008) and his team designed the “coco basket” (pictured), a shopping cart for the elderly that includes a fold-down chair to allow shoppers to sit and rest. It also features uniquely-designed wheels that allow the shopping cart to go up and down stairwells.

During the prototype design process, Li and his team went through several test versions of the product, eventually adding a chair and hooks to the design. “Representatives of our target segment (the elderly) tested the prototype and they suggested adding hooks so that they could hang their fish. It’s not something we would have thought about had we not sought user feedback beforehand.”

According to Li, the course was instrumental in teaching students about product design philosophy— the process in product design that includes investigating customer needs through market surveys and continual product testing to determine whether or not a product will be accepted. Li learned that there is a “logic to developing new products” and how to prioritize the customer’s needs before those of his own.

“[Before I took the course] I used to think that product design was based purely on the inventor’s own ideas,” said Li. “But from Professor Chen’s class I now know that listening to customers in your target market and knowing how to use their feedback to structure and design the product to meet their needs is much more important.”

Li Zheng, CLGO 2008 and his team invented an electric outlet that could be turned on or off remotely. He shared Li Guo Hao’s enthusiasm for the class, praising its systematic process and saying that it helps inventors “avoid making a lot of mistakes yet creates a safe and profitable invention that has value to the end user.”

(Prof. Chen Li (center) with CLGO ’08 students Li Guo Hao (left) and Li Zheng (right), who recently completed CLGO’s required course in Product Design and Development.)

Chen’s Product Design and Development course has proven to be a welcome and revolutionary addition to the School and plans are underway to offer a similar course to the engineering students at SJTU. Chen would also like to see engineering students take the course alongside CLGO students. He believes student teams would benefit from the pairing groups of students who have strong engineering skills with students that have strong management skills..

“This course has been great example of fostering collaboration between the engineering and management faculties,” explained CLGO Program Director, Jessie Chen. “We would like to see this form of collaboration increase among the students, perhaps in the form of a business plan competition, where students from both the engineering and management schools can work collaboratively to create a viable business concept.”

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陈迹 2012届毕业生 Honeywell

要实现成功的职业发展,不仅需要具有管理技能,同时需要对行业有着深刻的认识。CLGO项目为学生提供了系统学习工程和管理类课程的机会,并将两者完美结合。

项目链接

MIT LGO 机械与动力工程学院 CLGO微博 电子信息与电气工程学院